Abigail Klein
View consumer profiles, our recommendation, creative brief and our creative excecution
that we presented to The Richards Group below:
Resume
Contact
www.linkedin.com/in/abigailmklein
Skills
• Strategic Planning
• Qualitative and Quantitative Research
• Survey and Discussion Guide Creation
• Insight Identification
• Various Research Methodologies
• Research and Creative Brief Development
• Research Analysis and Reporting
• Leadership
• Teamwork
• Creative Problem Solving
• Interpersonal Communication
• Writing and Presentation Skills
• Account Service
• Scope of Work Development
• Client Relations Management
Work Experience
HCB HEALTH / AUSTIN, TX
Account Executive / June 2019 - Present
Assistant Account Executive / March 2018 - June 2019
Accounts: Alcon, Reata Pharmaceuticals, Revance, Aries, Sienna Biopharmaceuticals
• Led market research projects and insight development for client campaigns
• Developed discussion guides and other needed materials for qualitative and quantitative research
• Assisted in the development of brand personalities, strategic imperatives and positioning statements
• Collaborated on client branding initiatives and marketing collateral for print and digital mediums
• Managed day-to-day responsibilities to ensure our clients received excellent work, on time and on budget
RPA / SANTA MONICA, CA
Strategic Planning Intern / June 2017 - December 2017
Accounts: La-Z-Boy, Honda, Dole, Ampm, Apartments.com, Farmer’s Insurance, Southwest & New Business
• Collaborated with and assisted the Strategic Planning department in preparing for 3 New Business pitches
• Assisted in the development and execution of celebrity and furniture customization research for La-Z-Boy
• Researched areas of interest to Honda for a large-scale market research study
• Created positioning territories for Dole that were utilized in developing their existing campaign strategy
• Conducted “Fresh” exploratory research for Ampm to identify insights about consumer purchasing habits
• Created competitive research assessments for Farmer’s Insurance and Southwest Airlines
• Developed various focus group materials and analyzed focus group videos for themes, insights and quotes
• Assisted in the development of a generational study on Gen Z available at: https://identityshifters.rpa.com
HCB HEALTH / AUSTIN, TX
Strategy Intern / February 2017 – May 2017
Accounts: Schumacher Clinical Partners, Medtronic, Clinimix, Paratek & Aries
• Conducted industry and competitive research to help identify insights and positioning options for clients
• Assisted the team in creating discussion guides and interviewing physicians for various client projects
PROOF ADVERTISING / AUSTIN, TX
Account Service Intern / June 2016 - December 2016
• Supported the SUBWAY team in maximizing workflow efficiency for 13 markets
• Assisted with the execution of local promotions and with the creation of marketing materials
• Served as the liaison between the agency and Subway Franchisees or contest winners on a need basis
GALLANT BRANDING / AUSTIN, TX
Strategic Planning Intern / March 2016 - May 2016
• Identified health food influencers that Primizie could partner with in new product launch
• Completed a competitive analysis across social channels to develop Primizie’s 2017 Super Bowl strategy
• Daily research assignments across multiple client projects
Additional Experience & Internships
UNIVERSITY OF TEXAS / GRADUATE CAMPAIGNS PROJECT
Client: MD Anderson / February 2017 – May 2017
• Developed a strategy that MD Anderson can use to increase UV Exposure Awareness in Baytown, TX
• Created a multi-phase plan that centered around the insight that small nudges lead to lasting behavior change
UNIVERSITY OF TEXAS / ADVANCED ACCOUNT PLANNING PROJECT
Partner: GSD&M; Accounts: Whole Foods & Chipotle / November 2016 – December 2016
• Surveyed millennials to gain a greater understanding of millennial habits and food culture
• Developed a strategy that GSD&M could apply to Whole Foods & Chipotle based on key insights
UNIVERSITY OF TEXAS / ADVANCED ACCOUNT PLANNING PROJECT
Partner: McGarrah Jessee; Accounts: YETI & Shiner / October 2016
• Conducted interviews and secondary research about millennial habits and brand loyalty
• Identified key insights that McGarrah Jessee could apply to YETI and Shiner strategies in the future
UNIVERSITY OF TEXAS / ADVANCED ACCOUNT PLANNING PROJECT
Partner: Razorfish / September 2016 – October 2016
• Gained an understanding of current consumer habits and profiles through taste tests and in-depth interviews
• Identified key insights to assist Razorfish in increasing awareness among the target audience
• Recommended areas for Razorfish to focus on when promoting the given brand in the future
UNIVERSITY OF TEXAS / ADVANCED ACCOUNT PLANNING PROJECT
Client: University Health Services (UHS) / Won pitch on condom promotion / September 2016
• Conducted unique social experiments to understand students’ current brand preferences and usage rates
• Identified key tactics UHS can implement to increase condom use and negotiation among college students
UNIVERSITY OF TEXAS / ACCOUNT PLANNING PROJECT
Partner: The Richards Group; Account: Sub-Zero / August 2015 – December 2015
• Identified key insights that will allow Sub-Zero to target Generation X successfully
• Interviewed and surveyed consumers to understand Generation X and their kitchen appliance preferences
UNIVERSITY OF TEXAS / MEDIA MANAGEMENT PROJECT
Client: Athlete Performance Solutions (APS) & Nike / August 2015 – December 2015
• Developed strategies that APS can use to increase awareness of their business and their connection to Nike
• Created a comprehensive message and media strategy, to complement our branding recommendations
CLOUD [8] SIXTEEN, INC. / AUSTIN, TX
Social Media Intern / June 2015 – August 2015
• Developed over 750 social media messages that were posted on Google+, LinkedIn, Twitter and Facebook
• Analyzed the local maps optimization of clients to compare them against their competitors
BAYLOR UNIVERSITY / SENIOR CAPSTONE PROJECT
Client: Texas Ranger Hall of Fame and Museum / August 2014 – May 2015
• Conducted surveys, focus groups and a content analysis to assist them in defining their target market and goals for the expansion and renovation as well as effective strategies for the Bicentennial Celebration
AWHONN / WASHINGTON, D.C.
Communications Intern / July 2014 – August 2014
• Developed annual membership giving campaign
• Created a comprehensive communications strategy for their current annual giving campaign
Education
UNIVERSITY OF TEXAS AT AUSTIN
M.A. Advertising - May 2017
• GPA: 3.87 / 4.0
BAYLOR UNIVERSITY
B.A. Journalism / New Media - Advertising;
Minor in Marketing - May 2015
• GPA: 3.41 / 4.0
• Honors Program Graduate with Distinction
• Honors Thesis: How Nonprofits React in Crisis Situations
• 2014 - 2015 Best Undergraduate Researcher Award
• Dean’s Gold Scholarship recipient
Leadership
GRADUATE TEACHING ASSISTANT
August 2016 - May 2017
• TA for Principles of Marketing classes
BAYLOR STUDENT FOUNDATION
Co-President, May 2014 - May 2015
Alumni Relations Committee,
September 2013 - May 2014
• Raised over $200K to distribute 159/$3,000 scholarships to students
• Coordinated event logistics for three all-university events, two donor events and two member events
BAYLOR CHARTER COUNCIL & STUDENT ACTIVITES ADVISORY BOARD
Student Foundation Representative, August 2014 - May 2015
• Participated in discussions, evaluations and voting for chartering new student organizations at Baylor
• Provided a student perspective to University leaders on student wide activities and University wide actions