Resume

Contact

www.linkedin.com/in/abigailmklein                                                                                

www.abigailmklein.com

Skills 

• Strategic Planning

• Qualitative and Quantitative Research

• Survey and Discussion Guide Creation

• Insight Identification

• Various Research Methodologies

• Research and Creative Brief Development

• Research Analysis and Reporting

• Leadership

• Teamwork

• Creative Problem Solving

• Interpersonal Communication

• Writing and Presentation Skills

• Account Service

• Scope of Work Development

• Client Relations Management

Work Experience

HCB HEALTH / AUSTIN, TX

Account Executive / June 2019 - Present

Assistant Account Executive / March 2018 - June 2019

Accounts: Alcon, Reata Pharmaceuticals, Revance, Aries, Sienna Biopharmaceuticals 

• Led market research projects and insight development for client campaigns 

• Developed discussion guides and other needed materials for qualitative and quantitative research 

• Assisted in the development of brand personalities, strategic imperatives and positioning statements 

• Collaborated on client branding initiatives and marketing collateral for print and digital mediums 

• Managed day-to-day responsibilities to ensure our clients received excellent work, on time and on budget

RPA / SANTA MONICA, CA

Strategic Planning Intern / June 2017 - December 2017

Accounts: La-Z-Boy, Honda, Dole, Ampm, Apartments.com, Farmer’s Insurance, Southwest & New Business

• Collaborated with and assisted the Strategic Planning department in preparing for 3 New Business pitches 

• Assisted in the development and execution of celebrity and furniture customization research for La-Z-Boy 

• Researched areas of interest to Honda for a large-scale market research study 

• Created positioning territories for Dole that were utilized in developing their existing campaign strategy 

• Conducted “Fresh” exploratory research for Ampm to identify insights about consumer purchasing habits 

• Created competitive research assessments for Farmer’s Insurance and Southwest Airlines 

• Developed various focus group materials and analyzed focus group videos for themes, insights and quotes 

• Assisted in the development of a generational study on Gen Z available at: https://identityshifters.rpa.com

HCB HEALTH / AUSTIN, TX

Strategy Intern / February 2017 – May 2017

Accounts: Schumacher Clinical Partners, Medtronic, Clinimix, Paratek & Aries

• Conducted industry and competitive research to help identify insights and positioning options for clients
• Assisted the team in creating discussion guides and interviewing physicians for various client projects

PROOF ADVERTISING / AUSTIN, TX

Account Service Intern / June 2016 - December 2016

• Supported the SUBWAY team in maximizing workflow efficiency for 13 markets 

• Assisted with the execution of local promotions and with the creation of marketing materials 

• Served as the liaison between the agency and Subway Franchisees or contest winners on a need basis

GALLANT BRANDING / AUSTIN, TX                                                                                                

Strategic Planning Intern / March 2016 - May 2016

• Identified health food influencers that Primizie could partner with in new product launch 

• Completed a competitive analysis across social channels to develop Primizie’s 2017 Super Bowl strategy

• Daily research assignments across multiple client projects 

Additional Experience & Internships

UNIVERSITY OF TEXAS / GRADUATE CAMPAIGNS PROJECT               

Client: MD Anderson / February 2017 – May 2017

• Developed a strategy that MD Anderson can use to increase UV Exposure Awareness in Baytown, TX

• Created a multi-phase plan that centered around the insight that small nudges lead to lasting behavior change

 

UNIVERSITY OF TEXAS / ADVANCED ACCOUNT PLANNING PROJECT               

Partner: GSD&M; Accounts: Whole Foods & Chipotle / November 2016 – December 2016

• Surveyed millennials to gain a greater understanding of millennial habits and food culture 

• Developed a strategy that GSD&M could apply to Whole Foods & Chipotle based on key insights 

 

UNIVERSITY OF TEXAS / ADVANCED ACCOUNT PLANNING PROJECT               

Partner: McGarrah Jessee; Accounts: YETI & Shiner / October 2016 

• Conducted interviews and secondary research about millennial habits and brand loyalty 

• Identified key insights that McGarrah Jessee could apply to YETI and Shiner strategies in the future

 

UNIVERSITY OF TEXAS / ADVANCED ACCOUNT PLANNING PROJECT               

Partner: Razorfish / September 2016 – October 2016 

• Gained an understanding of current consumer habits and profiles through taste tests and in-depth interviews

• Identified key insights to assist Razorfish in increasing awareness among the target audience

• Recommended areas for Razorfish to focus on when promoting the given brand in the future

 

UNIVERSITY OF TEXAS / ADVANCED ACCOUNT PLANNING PROJECT                  

Client: University Health Services (UHS) / Won pitch on condom promotion / September 2016 

• Conducted unique social experiments to understand students’ current brand preferences and usage rates

• Identified key tactics UHS can implement to increase condom use and negotiation among college students 

UNIVERSITY OF TEXAS / ACCOUNT PLANNING PROJECT         

Partner: The Richards Group; Account: Sub-Zero / August 2015 – December 2015                                       

• Identified key insights that will allow Sub-Zero to target Generation X successfully 

• Interviewed and surveyed consumers to understand Generation X and their kitchen appliance preferences

UNIVERSITY OF TEXAS / MEDIA MANAGEMENT PROJECT

Client: Athlete Performance Solutions (APS) & Nike / August 2015 – December 2015

• Developed strategies that APS can use to increase awareness of their business and their connection to Nike

• Created a comprehensive message and media strategy, to complement our branding recommendations 

CLOUD [8] SIXTEEN, INC. / AUSTIN, TX                                                                                        

Social Media Intern / June 2015 – August 2015

• Developed over 750 social media messages that were posted on Google+, LinkedIn, Twitter and Facebook

• Analyzed the local maps optimization of clients to compare them against their competitors

BAYLOR UNIVERSITY / SENIOR CAPSTONE PROJECT

Client: Texas Ranger Hall of Fame and Museum / August 2014 – May 2015        

• Conducted surveys, focus groups and a content analysis to assist them in defining their target market and goals for the expansion and renovation as well as effective strategies for the Bicentennial Celebration

 

AWHONN / WASHINGTON, D.C. 

Communications Intern / July 2014 – August 2014

• Developed annual membership giving campaign 

• Created a comprehensive communications strategy for their current annual giving campaign 

Education 

UNIVERSITY OF TEXAS AT AUSTIN                                                                       

M.A. Advertising - May 2017

• GPA: 3.87 / 4.0

 

BAYLOR UNIVERSITY                                      

B.A. Journalism / New Media - Advertising;

Minor in Marketing - May 2015                             

• GPA: 3.41 / 4.0

• Honors Program Graduate with Distinction

• Honors Thesis: How Nonprofits React in Crisis Situations 

• 2014 - 2015 Best Undergraduate Researcher Award

• Dean’s Gold Scholarship recipient

Leadership

GRADUATE TEACHING ASSISTANT

August 2016 - May 2017

• TA for Principles of Marketing classes

 

BAYLOR STUDENT FOUNDATION                                                       

Co-President, May 2014 - May 2015

Alumni Relations Committee, 

September 2013 - May 2014

• Raised over $200K to distribute 159/$3,000 scholarships to students

• Coordinated event logistics for three all-university events, two donor events and two member events

 

BAYLOR CHARTER COUNCIL & STUDENT ACTIVITES ADVISORY BOARD                                                                     

Student Foundation Representative, August 2014 - May 2015

• Participated in discussions, evaluations and voting for chartering new student organizations at Baylor

• Provided a student perspective to University leaders on student wide activities and University wide actions

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