Work Experience

HCB Health

Account Executive / June 2019 - Present

Assistant Account Executive / March 2018 - June 2019

Accounts: Alcon, Reata Pharmaceuticals, Revance, Aries, Sienna Biopharmaceuticals

Led market research projects and insight development for client campaigns
Developed discussion guides and other needed materials for qualitative and quantitative research
Assisted in the development of brand personalities, strategic imperatives and positioning statements
Collaborated on client branding initiatives and marketing collateral for print and digital mediums
Managed day-to-day responsibilities to ensure our clients received excellent work, on time and on budget

RPA - Strategic Planning Intern

Accounts: La-Z-Boy, Honda, Dole, Ampm, Apartments.com, Farmer’s Insurance, Southwest & New Business

Collaborated with and assisted the Strategic Planning department in preparing for 3 New Business pitches
Assisted in the development and execution of celebrity and furniture customization research for La-Z-Boy
Researched areas of interest to Honda for a large-scale market research study
Created positioning territories for Dole that were utilized in developing their existing campaign strategy
Conducted “Fresh” exploratory research for Ampm to identify insights about consumer purchasing habits
Created competitive research assessments for Farmer’s Insurance and Southwest Airlines
Developed various focus group materials and analyzed focus group videos for themes, insights and quotes
Assisted in the development of a generational study on Gen Z available at: https://identityshifters.rpa.com

HCB Health - Strategy Intern

Conducted industry and competitive research to help identify insights and positioning options for clients
Assisted the team in creating discussion guides and interviewing physicians for various client projects
Supported the research and exploratory strategic process for story development in a pitch

Proof Advertising - Account Services Intern

Supported the SUBWAY® team in maximizing workflow efficiency for 13 markets
Assisted with the execution of local promotions and with the creation of marketing materials
Served as the liaison between the agency and Subway Franchisees or contest winners on a need basis
Developed competitive research reports on specific SUBWAY® markets
Assisted the SUBWAY® team with decks for client presentations

Gallant Branding - Strategic Branding Intern

Identified health food influencers that Primizie could partner with in their upcoming product launch
Conducted a competitive analysis across social channels to develop Primizie’s 2017 Super Bowl strategy
Conducted daily research assignments across multiple client projects
Assisted the Gallant team in identifying influencers for other client specific projects

Cloud [8] Sixteen - Social Media Intern

Developed copy and designs for over 750 social media posts for various clients
Posted consistent messaging for Cloud [8] Sixteen's clients business profiles and personal profiles on Google+, LinkedIn, Twitter and Facebook
Updated local SEO outlets to make citation NAPs accurate for their clients
Analyzed the monthly performance of clients in local maps for improvements in their rankings as well as to see how they compare to competitors

AWHONN - Communications Intern

Developed annual membership giving campaign concepts
Created a comprehensive communications strategy for direct mail, email and social media for the Annual Year-End Giving Campaign (View the Year-End Campaign Here)
Tracked the Healthy Mom & Healthy Baby mobile campaign launch
Archived departmental projects and document the history of the corporate program to help with program restructuring

Abigail Klein