Work Experience

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 HCB Health

Account Executive / June 2019 - Present

Assistant Account Executive / March 2018 - June 2019

Accounts: Alcon, Reata Pharmaceuticals, Revance, Aries, Sienna Biopharmaceuticals 

  • Led market research projects and insight development for client campaigns 

  • Developed discussion guides and other needed materials for qualitative and quantitative research 

  • Assisted in the development of brand personalities, strategic imperatives and positioning statements 

  • Collaborated on client branding initiatives and marketing collateral for print and digital mediums 

  • Managed day-to-day responsibilities to ensure our clients received excellent work, on time and on budget

RPA - Strategic Planning Intern 

Accounts: La-Z-Boy, Honda, Dole, Ampm, Apartments.com, Farmer’s Insurance, Southwest & New Business

  • Collaborated with and assisted the Strategic Planning department in preparing for 3 New Business pitches 

  • Assisted in the development and execution of celebrity and furniture customization research for La-Z-Boy 

  • Researched areas of interest to Honda for a large-scale market research study 

  • Created positioning territories for Dole that were utilized in developing their existing campaign strategy 

  • Conducted “Fresh” exploratory research for Ampm to identify insights about consumer purchasing habits 

  • Created competitive research assessments for Farmer’s Insurance and Southwest Airlines 

  • Developed various focus group materials and analyzed focus group videos for themes, insights and quotes 

  • Assisted in the development of a generational study on Gen Z available at: https://identityshifters.rpa.com

HCB Health - Strategy Intern

  •  Conducted industry and competitive research to help identify insights and positioning options for clients

  • Assisted the team in creating discussion guides and interviewing physicians for various client projects

  • Supported the research and exploratory strategic process for story development in a pitch

Proof Advertising - Account Services Intern

  • Supported the SUBWAY® team in maximizing workflow efficiency for 13 markets 

  • Assisted with the execution of local promotions and with the creation of marketing materials 

  • Served as the liaison between the agency and Subway Franchisees or contest winners on a need basis

  • Developed competitive research reports on specific SUBWAY® markets

  • Assisted the SUBWAY® team with decks for client presentations 

Gallant Branding - Strategic Branding Intern

  • Identified health food influencers that Primizie could partner with in their upcoming product launch 

  • Conducted a competitive analysis across social channels to develop Primizie’s 2017 Super Bowl strategy

  • Conducted daily research assignments across multiple client projects

  • Assisted the Gallant team in identifying influencers for other client specific projects

Cloud [8] Sixteen - Social Media Intern

  • Developed copy and designs for over 750 social media posts for various clients 

  • Posted consistent messaging for Cloud [8] Sixteen's clients business profiles and personal profiles on Google+, LinkedIn, Twitter and Facebook

  • Updated local SEO outlets to make citation NAPs accurate for their clients

  • Analyzed the monthly performance of clients in local maps for improvements in their rankings as well as to see how they compare to competitors

AWHONN - Communications Intern

  • Developed annual membership giving campaign concepts 

  • Created a comprehensive communications strategy for direct mail, email and social media for the Annual Year-End Giving Campaign (View the Year-End Campaign Here)  

  • Tracked the Healthy Mom & Healthy Baby mobile campaign launch

  • Archived departmental projects and document the history of the corporate program to help with program restructuring

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