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Abigail Klein
View consumer profiles, our recommendation, creative brief and our creative excecution
that we presented to The Richards Group below:
AWHONN Year-End Campaign
This Ad Campaign was designed for the Association of Women’s Health, Obstetric and Neonatal Nurses (AWHONN) while interning in Washington, D.C.
I planned and developed annual membership giving campaign concepts, wrote targeted direct mail, email & mobile copy for nurses and business sponsors for annual giving campaign and created a comprehensive communications strategy for direct mail, email and social media for the annual giving campaign.
For the Year-End Campaign I created a comprehensive communication strategy that included a calendar for when different mediums would be used. Such as: e-mail, Facebook, Twitter, their Town Crier publication and direct mail.
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Some sample Twitter posts created and used for the Year-End Campaign.
Some sample Facebook posts created and used for the Year-End Campaign.
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